Integrating video into your social media strategy is a great idea. But it’s easy to get overwhelmed when you first start out. Here’s a few tips to keep things simple:
Just Say “Hello”
The simplest place to start is a short “Hello” video. Of course, you want to not make it suck. The best way to do that is to talk about yourself in a way that it’s still about the viewer. So start with answering the following questions:
- Why do you do what you do? What path brought you here?
- What’s the ONE problem that you’re best at solving for your clients?
- What would you like the viewer to do next? Be very specific, like inviting your viewer to like you on Facebook.
Even though you’re talking about yourself, you’re demonstrating that you are a) passionate and b) you know understand their problem. Remember to just be yourself. Write it out as if you were talking to one person. Also, make sure you use words that sound like “you”. After all, you’re going to say “Hello” on the video. So sound like “you”.
Keep It Simple
You want your “Hello” video to run about a minute to a minute and half. That’s roughly 175 to 200 words. The faster you talk, the more words you get. Don’t worry about formatting into a script. Just type it out so you can read it.
If you can memorize your script, try to do so. At least know the main points. It doesn’t have to be exact.
After that, it’s simply about shooting the video. Keep your energy high. It will probably feel a little “over the top”. Better to have a little too much energy than not enough.
Above all else, have fun. This is fun stuff! Enjoy it!